Ontario – Toronto GTA – Thornhill
Corporation
www.ati.amd.com
Ontario
Toronto GTA
Thornhill
Corporation
active
WHO WE ARE
Founded in 1985, ATI Technologies Inc. (ATI), the world's
largest supplier of 3D graphics and multimedia technology,
designs, manufactures and markets innovative and award-winning
multimedia solutions and graphic components for the personal
computer, set top box and consumer electronics markets.
These products include graphics accelerators - both boards and
components - as well as communications and multimedia hardware
and software. The company's primary objective is to maintain
its leading position by continually introducing a wide range of
easy to use, technically superior products that are known for
their excellent price/performance. ATI employs more than 1700
employees worldwide, is listed on the Toronto Stock Exchange
(TSE:ATY) and the NASDAQ exchange (NASDAQ:ATYT) and is based in
two modern, 145,000 square-foot headquarters buildings on ten
acres just outside of Toronto, Ontario.
SALES, MARKETING AND SERVICE
New Product Marketing: The convergence of several technologies
is transforming the personal computer into the multi-functional
system of choice for home, office and internet use. ATI has a
number of strategies to ensure that it is developing the
hardware and software enhancements that its major OEM customers -
including all of the top 15 computer manufacturers worldwide -
need to evolve the PC into a versatile, multi-function,
multimedia worldwide web-enabled machine.
International Marketer: The firm has offices in Canada, the
United States, Germany, France, the United Kingdom, Ireland,
Barbados, Malaysia, Japan and Hong Kong and works with
distributors and resellers worldwide. ATI provides software
drivers, marketing collaterals, product manuals, packages and
technical information in more than 18 different languages. The
website is available in 8 languages.
ATI believes that long-term customer commitment is crucial to
its continued success, and that customer service and support is
as important in maintaining this commitment as is providing
affordable, leading-edge products. All retail products are
backed by a five-year warranty and supported by a knowledgeable
and responsive Customer Support team. Customer information and
problem resolution can be found via ATI's customer support
telephone line, FaxInfo, faxback services and electronic
systems, including a bulletin board service, a home page on the
WorldWide Web, an FTP site and a CompuServe forum.
POSITIONED FOR GROWTH - CREATING VALUE
ATl is the worldwide leader in the provision of graphics
acceleration hardware and software for the desktop and mobile
computer markets. The Company has achieved this position
through anticipating new tends and developing, and bringing to
market the right product at the right time and at the right
price. Operationally, ATI has the distinct advantage of
participating in both component and board market segments. ATI
is the only leading board manufacturer which participates in
both the component and board segments. Participation in the board
business gives ATl a competitive advantage by providing strong
market presence and brand-name recognition. ATI's component and
board graphics and multimedia leadership and the company's
ability to accurately recognize emerging trends and markets have
merged to lead ATI into brand new markets, such as set top boxes
for the cable industry. ATI, expert at technological
integration, has been successful in desiging all of its leading
edge technology into the smallest possible form factors and is
on target to announce its first system-on-a-chip technology.
An excellent retail reputation: ATI has an excellent reputation
at the retail level. This reputation is reinforced by the
Company's aggressive marketing strategy, which is designed to
create brand preference for its products.
Outstanding track record in research and development: ATl's
commitment to research and development has enabled the Company
to develop its current series of modular products, which will
allow users to expand and extend the performance of their
existing equipment as new features become available. Over 800
of the Company's employees are dedicated to the research and
development of hardware and software solutions.
Customized solutions for OEM customers: ATI has the ability to
offer customized solutions for its OEM customers. The Company
works in close partnership with OEMs to tailor product
development schedules to customer needs early in the design
cycle.
ATl's growth strategy will build on these strengths to expand
the Company's product offering and customer base.
ATl's growth strategy can be summarized as follows: - maintain it's technology leadership
- commercialization of ATl's integrated chip technology;
- build it's business beyond the PC
ATl's dedication to leading-edge technology is made possible by
a strong balance sheet and established relationships with
third-party manufacturers. By using third-party manufacturers
for most products, ATI can respond to rapid changes in customer
requirements while reducing costs.
Country of Ownership: Canada
Year Established: 1985
Exporting: Yes
Primary Industry (NAICS): 334110 - Computer and Peripheral Equipment Manufacturing
Primary Business Activity: Manufacturer / Processor / Producer
Total Sales ($CDN): $50,000,000 +
Export Sales ($CDN): $50,000,000 +
Number of Employees: 1700
Products:
2d, 3d, video graphics accelerators, Multimedia graphics accelerators - tv tuner add on boards, Dvd solutions, Pci, agp boards and components solutions for pc and mac markets
Ho K. Y.
Quan Henry
Whyte Kathy
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