Ontario – Toronto GTA – Etobicoke
Corporation
www.allanwilsonandassociates.ca
Ontario
Toronto GTA
Etobicoke
Corporation
active
I am committed to providing the following: 1. Personal Service: As an independent consultant I am able to
spend the time necessary to produce results for my clients.
2. Industry Focus: Specializing in the information technology
industry, I am able to thoroughly understand my clients
circumstances.
3. Maintaining a Reference Network I bring other professionals
into client situations, as needed, in areas such as: legal
matters, financing, accounting, technology, advertising,
public relations and human resources.
4. Treating Each Assignment as a Unique Challenge I do not use
formula solutions. I approach each assignment as a unique
challenge.
I work with clients in the information technology industry to
develop market strategies, plans and infrastructure, to
increase sales in existing markets and to expand into new
markets: Reviewing market strategy and making recommendations for
improvement Developing a business plan, for example to finance
market expansion
Planning distribution channels to maximize sales coverage and
minimize sales costs
Improving selling effectiveness by analyzing a company's sales
process
Determining market size and appropriate segmentation, in order to
focus sales efforts where they will have the greatest impact
Sizing-up competitors, determining their strengths and weaknesses
and considering this information in
reviewing the client's market plans: Developing market intelligence systems, including customer,
supplier and employee feedback systems
Conducting personal interview programs to gather market
intelligence quickly
Managing mass market surveys to gather statistically valid market
intelligence.
I have completed over 100 assignments for clients in the
information technology industry. Clients range from small
software developers to Canada's largest information technology
organizations. All the work I do is client-confidential. I can,
however, arrange references, either for relevant assignments, or
with the last three clients I have worked with.
Sector(s) : components, hardware, instrumentation,
microelectronics, multimedia, software, telecommunication.
Secteur(s) : composant, instrumentation, logiciel,
microélectronique, multimédia, ordinateur, télécommunication.
Country of Ownership: Canada
Exporting: Yes
Primary Industry (NAICS): 541611 - Administrative Management and General Management Consulting Services
Alternate Industries (NAICS): 541910 - Marketing Research and Public Opinion Polling
Primary Business Activity: Services
Number of Employees: 1
Services:
Strategy development, business planning, market analysis, market research, Management consulting
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