Ontario – Toronto GTA – North York
Corporation
www.beakbane.com
Ontario
Toronto GTA
North York
Corporation
active
Operating name: Beakbane: Retail Connections
Beakbane: Retail Connections is a shopper marketing agency applying insights to build sales and create sustainable brand value. With a track record of 23 years, Beakbane has worked with many of the world's leading packaged goods companies, helping them define their brand proposition and developing innovative integrated programs that have resulted in the creation of over $5 billion of incremental value. We develop strategies, brand names, logos, web sites, in-store point of sale material, displays, promotions and social marketing programs.
Country of Ownership: Canada
Exporting: Yes
Primary Industry (NAICS): 541430 - Graphic Design Services
Primary Business Activity: Services
Services:
Branding, communications, marketing, advertising, design
Sector:
Success Stories: Beakbane has developed programs for world-leading companies helping build some of the most successful brands in existence. In other cases, we have created new companies and brands from the ground up.
We are particularly proud of our record of working closely with clients over long periods, delivering innovation and steadily cumulating results.
For instance, we developed 2,300 programs for Duracell that took the brand from a share of 38% in 1988 to 60% in 2000, sustaining a price premium of 13% over its competitors.
When we relaunched Kokanee it was a struggling brand confined to one province. We defined a powerful brand focus, and over 12 years helped it become one of the Top 10 brands in Canada, and an international superstar.
We have come to specialize in fast-moving, competitive markets where the channels of distribution are multistage and complex.
Testimonial: "It was an absolute pleasure to work with Beakbane. Their professionalism, coupled with their superior creativity resulted in Grade A work. The Kokanee design truly speaks for itself. Thanks Beakbane!"
-- Geoff Blanck, Senior Brand Manager, Labatt USA
"Beakbane has truly been a partner in developing our business through outstanding package design, POS, and support material. This partnership has been successful in part by the investment Beakbane has made in getting to know and understand Lindt at an in-depth level, which goes beyond the current 'project at hand.' I have always been impressed with the quality of strategy, design, and added value brought by Beakbane."
-- Oliver J. Woodburn, Marketing Manager, Lindt - Sprungli
"If Beakbane hadn't been the one we had worked with I don't believe we would have been so successful - or would have survived. On shelf our product makes the brand leader look shabby. I can never thank Beakbane enough for their fantastic, fantastic work."
-- Tony Policelli, President, Catanti International Foods Inc.
"An excellent marketing partner! Beakbane provided our company with full marketing services including strategy, program development and creative which helped us achieve our sales and marketing objectives on time and on budget. The Beakbane team encourages true partnership with their clients unlike many agencies. This competitive advantage contributed to the near flawless work achieved."
-- Lianne Nicolle-Gardner, Director of Marketing, RJ Spagnols
"I have used the services of Beakbane for my company, and recommended them to another where I serve as Chairman of the Board. In both cases, Beakbane has done great work for us. Their work has been prompt, creative, innovative, and strategically sound. I highly recommend them."
-- Michael Blair, President, Automodular Corporation
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