Quebec – Montreal – Sainte-Rose
Corporation
www.dascal.com
Quebec
Montreal
Sainte-Rose
Corporation
active
Operating name: Dascal Marketing Group
Dascal Marketing Group is an integrated Branding and Web agency that delivers effective and creative communications that boost your sales. Our track record in improving our clients€™ bottom line is founded on our profound understanding of the principles behind and knowledge of the tools associated with savvy marketing.
We can help your company stand out from the crowd. Our team consistently produces successful off-line and on-line marketing campaigns that promise to drive your business forward.
Our expertise...Business to Business marketing and communications
Our approach...Integrated off-line and on-line creative
Our insight...In-depth and industry specific
Our clients... World class, high profile, driven
Our people...Creative, passionate, experienced
With more than 20 years in the creative and strategic-thinking business, Dascal Marketing Group has built an impressive portfolio of successful clients and projects. But experience is just part of the story – the bigger picture lies in the businesses whose goals we€™ve helped to define and achieve through original and strategic marketing campaigns and impactful communications.
Country of Ownership: Canada
Exporting: Yes
Primary Industry (NAICS): 541619 - Other Management Consulting Services
Alternate Industries (NAICS): 518210 - Data Processing, Hosting, and Related Services
541430 - Graphic Design Services
541510 - Computer Systems Design and Related Services
541899 - All Other Services Related to Advertising
561990 - All Other Support Services
Primary Business Activity: Services
Services:
Marketing/ branding/ web
Sector:
Unique Applications: OUR KNOWLEDGE AND EXPERTISE ARE PROVEN IN THE FOLLOWING INDUSTRIES: • Pharmaceutical
• Health and Beauty Care (HBC)
• Consumer Packaged Goods
• Biomedical Technologies
• Fashion
• Finance
• Industrial - Manufacturing
• Hydroponics and Horticulture
• Green €œEnvironmentally Responsible€? Manufacturing
STRATEGY
• Business communications and sales support
• Product launch strategy
• New market penetration
• Trade and account-specific marketing
• Merchandising and point of purchase
• Media Management
BRANDING
• Corporate and brand identity
• Branding, logo, nomenclature and word-mark
• Packaging development
• Promotional campaigns
• 3D rendering: in-store scenarios, product modeling
WEB
• Online marketing strategy
• Web design and development
• Search engine optimization (SEO)
• Targeted e-mail campaigns
• Flash and 3D animation
• Interactive presentations
• Content-Managed Systems (CMS)
• E-commerce and e-catalogues
• Rich media (Shockwave, QuickTime VR)
• Web hosting and statistics
• IT troubleshooting
• Complete network sup
Key / Major Clients: Philips Electronics
Avmor Group
Ponce De Leon Federal Bank (NYC)
Gillette
Hydrotek
Convatec - A Bristol Meyers Squibb Company
Success Stories: Philips Electronics: Chosen by Philips Electronics to spearhead merchandising and consumer education initiatives for Costco, Wal-Mart and Canadian Tire, Dascal developed point of purchase and product knowledge vehicles that focused specifically on educating consumers about Philips products and brands. Our integrated approach increased in-store sales and strengthened the global €œSense and Simplicity€? brand.
The campaign included: Assisted sales support, merchandise displays and branded signage, interactive consumer information DVD, corporate and consumer collateral material.
Avmor: Dascal, in partnership with Avmor an industry leader in professional cleaning products,
was given a mandate. To position Avmor as the leading Canadian manufacturer of sustainable, environmentally responsible green cleaning products and sanitation programs.
The focus...to communicate one key message, that €œgreen cleaning€? is a commitment that will protect people and the planet, but will not compromise performance or price. As a result of this on-going effort, Avmor clients in the foodservice, jan-san, healthcare and property management industries clearly took up the challenge to go green and made the switch to Avmor€™s Ecologo-Certified, green cleaning products and services.
Dascal€™s integrated campaign included: Creation of www.avmorgreen.com, a website dedicated to sustainable cleaning products and solutions. The development of print creative, branded detail aids, sales presentation tools and an industry-wide, white paper email blast campaign.
Ponce De Leon Federal Bank: Dascal has worked closely with the Ponce de Leon Federal Bank in New York City to revitalize and refresh its corporate image to target a more youthful, culturally diverse and tech-savvy clientele. A key challenge was to differentiate the Ponce Bank from other financial institutions by reinforcing its commitment to personalized €œface-to-face€? customer service, placing more value in the relationship.
Dascal€™s integrated approach included: Branding, branch signage, multi-faceted website, customer literature and brochures – it has taken the image of the Ponce De Leon Bank to new heights. These efforts have allowed the Ponce Bank to successfully update and promote a full range of traditional, branch-level services and a newly expanded suite of on-line products.
Gillette: The Gillette Company, a world leader in male and female grooming products invested more than 10 years of development and over a billion dollars bringing the MACH3 brand to market. Our mandate was clear - to communicate the launch of the most important shaving breakthrough in a generation. A new system that would set a new standard in shaving performance.
Dascal was responsible for the North American launch of Gillette€™s technology driven line of male shaving products to the retail trade, which included MACH3, MACH3Turbo, and the fully redesigned Gillette Series line of grooming products.
This integrated campaign included: Retailer collateral material, sales presentations and support binders, interactive and web-based presentation tools, consumer P.O.S. and merchandising displays.
Hydrotek: A rapidly growing family business in a growing industry, Quebec based Hydrotek distributes a full line of indoor gardening supplies including their own exclusive brands and best-in-class products. They have become one of the fastest growing controlled environment agriculture companies in North America.
Dascal€™s responsibility - to brand and market Hydrotek€™s proprietary brands such as SilverStar reflectors (amongst the top-selling reflectors on the continent), Hydrotek Zeta nutrients and supplements, AirBox Stealth filtration systems and Pro-Cut trimmers.
Dascal€™s efforts included: Creation of www.hydrotek.ca a fully content managed on-line product catalogue dedicated to retailers, development of trade-directed print creative, product branding and packaging, grow charts and sales tools, email-blast campaigns and more.
ConvaTec – A Bristol-Meyers Squibb Company: Dascal recently undertook to help ConvaTec reposition the branding and consumer messaging for ConvaTec products and medical devices. More importantly, to create a positive and caring face to support the launch of the Convatec Customer Relations Center targeted at medical professionals and patients.
Our multi-faceted campaign included: branding and brand guidelines, updated instructions, illustrations and packaging, simplified consumer literature and in-depth professional detail aids, plus an interactive web-based presentation for medical professionals.
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