Quebec – Montreal – Ahuntsic
Corporation
www.kricketsworld.com
Quebec
Montreal
Ahuntsic
Corporation
active
Made-To-Fit Garment Inc., was founded by Mr. George Simon in
1942. Since the start, the company has been specializing in the
manufacturing of children's clothing from sizes 6 months to 16
years.
In 1962 and 1963 respectively, the two sons of George Simon,
Ronald and Kenneth joined the family enterprise.
In 1966, Mr. George Simon passed away and the leadership of the
company was left to his two sons, Ronald and Kenneth.
In 1974, the company created a log ``KRICKETS,`` which is still
being used on all merchandise. Since this development, all the
company's marketing strategy has been based on the ``KRICKETS``
logo. This brand line has becom a national leader in the
Canadian market for childrenswear.
In 1982, the Simon brothers recognized the need for coofinate
``tops`` to match the ``bottom`` that their company was already
producing. The manufacturing of these ``tops`` was handled by
other Canadian companies under the ``KRICKETS`` license.
In 1987, the company decided to make their own ``tops`` (in knit)
and a small plant of 11,000 square feet in Montreal was used for
this purpose.
The head office is currently in Montreal, with a location of
30,000 square feet. All administrative offices, design, sampling,
receiving and shipping of merchandise,
finishing and inspecting of clothing is done at the head
office on Chabanel street.
All ``KRICKETS`` sales have been backed by a socially conscious
marketing strategy. Various promotional items hav been used
throughout the years - gifts with purchase, ``KRICKETS`` watches,
hair pieces, sunglasses, crayons, colouring books, balloons,
activity books and educational kits.
Made-To-Fit Garment Inc. Is celebrating its 53rd Anniversary this
year. This Canadian company currently employs more than 100
people. KRICKETS is proud to be a Canadian-made line and of
Canadian quality.
PRODUCT / BRAND FEATURES
* Quality Fabrics
- 100% cotton bottom-weights
- Knit tops of 50% cotton - 50% polyester for a mix of comfort
and easy care
- Heavy weight fleece and 8 ounce jersey for a quality feel
* Coordination
- Top fabric, bottom fabric, trims, ribs etc., all coordinate in
terms of colour and general look
* Size Specs
- Krickets garments are made using a generous cut that fits
today's child
* Labelling - Hangers
- the use of themed labels and side tabs allow quick recognition
of Krickets products. Hangtags show consumers at a glance that
it's a Krickets product as well as the size. Krickets hangers
also permit easy identification.
* Buttons
- Novelty buttons or Kricket buttons give products a ``finished``
look.
Watch for detailing sucha as matched side stripes, inserts,
colour-blocking and top-stitching. These selling features should
be pointed out to the consumer.
Krickets is backed by a strong public relations campain, consumer
advertising promotions and quaterly newsletters.
The mascot, Mr, Krickets, is a favourite among children and is a
legitimate ``home-grown`` Canadian character.
KRICKETS
OVER THE LAST SEVERAL YEARS, CONSUMER COMPARISON OF CHILDREN'S
CLOTHING HA BECOME MORE THAN A PRICE/QUALITY OF VALUE DECISION.
MORE AND MORE PARENTS ARE LOOKING AT PRODUCT ATTIBUTES SUCH AS
STYLE AND BRAND AS IMPORTANT FACTORS IN THE CHOICE OF THEIR
CHILDREN'S APPAREL.
THE KRICKETS BRAND OF CHILDREN'S COORDINATED CLOTHINS WAS
ORIGINALLY LAUCHED IN 1974. SINCE THEN SALES OF KRICKETS HAV E
SOARED, AND KRICKETS ID THE LEADING QUALITY BRAND NAME IN THE
CANADIAN CHILDREN'S WEAR...NATION-WIDE. TODAY'S CONSUMER IS
BETTER-EDUCATED, BETTER INFORMED AND HAS LESS TIME TO SPEND
SHOPPING. KRICKETS FILLS THE FAMILY'S NEED FOR EASY-TO-BUY KIDS
CLOTHES TARGETING MIDDLE INCOME FAMILIES WHO APPRECIATE QUALITY
AND STYLE.
KRICKETS IS CANADIAN MADE AND CANADIAN QUALITY !
THE KRICKET IMAGE
WHAT SETS KRICKETS APART FROM THE REST OF THE PACK IS THE LINE'S
``COORDINATE-ABILITY``. TODAY'S BUSY MOM CAN WALK INTO THE
CHILDREN'S DEPARTMENT OF HER FAVORITE STORE AND IN MINUTES SELECT
COMPLETE OUTFITS FO RALL HER CHILDREN FROM AGES 6 MONTHS TO 12
YEARS.
TODAY'S PARENT ALSO KNOWS THAT BY WEARING KRICKETS, JUNIOR IS
UPTO DATE IN TERMS OF FASHION, FABRICS, COLOURS AND IN THEMES
THAT KIDS LOVE TO WEAR.
WHAT PERHAPS IS EVEN THE MOST IMPORTANT IS THAT EACH AND EVERY
KRICKETS ITEM CAN ALSO STAND ON ITS OWN IN TERMS OF STYLE AND
QUALITY.
Country of Ownership: Canada
Year Established: 1941
Exporting: Yes
Primary Industry (NAICS): 315190 - Other Clothing Knitting Mills
Alternate Industries (NAICS): 315291 - Infants' Cut and Sew Clothing Manufacturing
448130 - Children's and Infants' Clothing Stores
Primary Business Activity: Manufacturer / Processor / Producer
Total Sales ($CDN): $10,000,000 to $24,999,999
Export Sales ($CDN): $1,000,000 to $4,999,999
Number of Employees: 80
Products:
Pants, boys, cotton nes, woven, exc work, Pants, boys, poly/cot nes, woven, exc work, Pants, girls, cotton, knit, Pants, girls, polyester/cotton,knit, Sweaters, m/b, cotton, knit, Sweaters, m/b, nes, knit, Sweaters, w/g, cotton, knit, Sweaters, w/g, nes, knit, Suits, leisure, boys, cotton, knit, Suits, leisure, boys, polyester/cotton, knit, Suits, leisure, girls, cotton, knit, Suits, leisure, girls, polyester/cotton, knit, Pants, girls, cotton nes, woven, Pants, girls, polyester/cotton nes, woven, Suits, leisure, boys, cotton, woven, Suits, leisure, boys, polyester/cotton, woven, Suits, leisure, girls, cotton, woven, Suits, leisure, girls, polyester/cotton, wov, Pants, boys, nes, knitted, Baby sets, infants, cotton, knit, Children's sports wear, Krickets®, Children's and infant's apparel and accessories
Maksymiuk Sonia
Simon Kenneth
Simon Leslie
Simon Ronald
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