Quebec – Gatineau – Hull
Corporation
www.macadamian-usability.com
Quebec
Gatineau
Hull
Corporation
active
Operating name: Macadamian Usability
Macadamian Usability is a usability consulting company that works jointly with organizations to deliver effective technology solutions through strategic and tactical human interaction engineering. Macadamian staff is expert in the field of human factors engineering with specialty domain-expertise focused on designing and evaluating the product and stakeholder value chain response as it pertains to the acquisition, integration, implementation and use of technology and technology-delivered process.
Macadamian Usability effectively helps companies usability test, design and deliver highly-effective, energy-charged and purchase-positive customer experiences using the science of Usability.
Country of Ownership: Canada
Year Established: 2001
Exporting: Yes
Primary Industry (NAICS): 541910 - Marketing Research and Public Opinion Polling
Alternate Industries (NAICS): 517910 - Other Telecommunications
519130 - Internet Publishing and Broadcasting, and Web Search Portals
541430 - Graphic Design Services
541490 - Other Specialized Design Services
541720 - Research and Development in the Social Sciences and Humanities
541990 - All Other Professional, Scientific and Technical Services
561420 - Telephone Call Centres
611420 - Computer Training
611690 - All Other Schools and Instruction
Primary Business Activity: Services
Total Sales ($CDN): $1,000,000 to $4,999,999
Number of Employees: 10
Services:
Usability design, Human factors - human reliability, Market research, Usability testing, Usability walkthrough, Usability assessment, Clf and web guidelines, Success metrics definition, Public opinion research, Web design, Accessibility design, On-line surveys, Focus groups, Information architecture, Graphics design
Products:
Usability training
Technology:
Macadamian Usability is a specialist usability consulting design company that works jointly with organizations to deliver effective technology solutions through strategic and tactical human interaction engineering. Working predominantly in North America, Macadamian Usability staff is expert in the field of human factors engineering with specialty domain-expertise focused on designing and evaluating the product and stakeholder value chain response as it pertains to the acquisition, integration, implementation and use of technology and technology-delivered process.
Macadamian Usability effectively helps companies test, design and deliver highly-effective, energy-charged and purchase-positive customer experiences using the science of Usability.
Sector:
Distribution of Employees
7
Unique Applications: Macadamian Usability provides project-based and product-based usability design services, public opinion research services and user centered design training to web developers, product managers, public sector, hardware device and telecom network companies. In fact, all companies and organizations providing business process technology solutions with a need to successfully reach and positively service a human user.
human interaction engineering ...
can be used to engineer the customer experience and de-risk new product and service introduction
Macadamian Usability customer and the product/service, but applies usability principles to enrich the entire product experience.
Key / Major Clients: CBC - Canadian Broadcasting Corporation
Canada Border Services Agency
Corrections Services Canada
EDC - Export Development Canada
Library of Parliament
Ontario Government
Carleton University
Health Canada
NRC - National Research Council Canada
NRCan - Natural Resources Canada
Industry Canada
House of Commons
Library - Archives Canada
Environment Canada
Human Resources and Skills Development
Canada Revenue Agency
Canadian Institute for Health Information
Nortel Networks
Staples - Business Depot
Testimonial: €œThanks to Maskery, the user interface of our network management software sets us apart from competitors. Customers view our software interface as extremely user friendly and likely to reduce human error – both high-value differentiators that Maskery helped build into our products."
Sergio Pellizzari
Chief Technology Officer
Nakina Systems
€œWith Maskery€™s expertise, we aligned the ergonomics and feature functionality of our product design with our customer needs. And our package stands out on the shelf, clearly communicating to customers how our product will solve their problem. The ROI benefits from our experience with Maskery are clear and proven.€?
Tom Johnson
VP Business Development
Guardian Mobility
€œMaskery€™s improvements to our software interface design allowed us to engage a broader range of business users, beyond IT professionals. This advantage continues to elude many of our competitors. Plus, Maskery reduced our time to market for this feature by more than 50%."
Paul Haskins
VP Product
TrueContext
Plewes Scott
Rodney Melanie
Van Gelderen Tedde
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