Ontario – Toronto GTA – Markham
Corporation
Ontario
Toronto GTA
Markham
Corporation
active
Market Impact specializes in market research, strategic
direction, results-oriented sales and marketing programs,
creative corporate communications, Web site content, public
relations, and both technical and non-technical writing services
for high-tech companies, in IT, ISP, telecommunications, and
multimedia sectors.
Danna Yuhas, Market Impact's president, is also a regular
contributing author to Computer Dealer News (Canada), and writes
a monthly feature sales and marketing column for Markham Month,
Richmond Hill Month, and Thornhill Month Magazines.
Market Impact€™s services include: Market Research - Analysis
- #61623; Feasibility Studies
- #61623; Competitive Analysis
- #61623; Customer Satisfaction Surveys
- #61623; Market Size, Trends, Opportunities
Strategy Development
- #61623; Positioning Statement
- #61623; Unique Selling Proposition
- #61623; Key Messages - Benefits
- #61623; Media - Communications Plans
- #61623; Marketing Plans - Product Strategies
Marketing Programs
- Customer Acquisition - Retention
- #61623; Direct Mail
- #61623; Advertising
- #61623; Product Launches
- #61623; Events, Seminars, Trade Shows
- #61623; Channel - End User Promotions
Web Site Content
Public Relations
- #61623; Media Kits - Press Releases
- #61623; Corporate Profiles/Executive Announcements
- #61623; Byline, Feature, or Technical Articles
- #61623; Customer Success Stories
- #61623; Media Plans
Communications
- #61623; Brochures
- #61623; Newsletters
- #61623; Sales - Marketing Materials
- #61623; Customer Success Stories/Case Studies
Technical Documentation
- #61623; Specification/Product Fact Sheets
- #61623; White Papers
The Following is a List of Clients, Past Employers, and Projects: UUNET Canada, an MCI/WorldCom Company [Global Internet Service
Provider and Web Hosting Services]
Wrote spec sheets for UUCP, ISDN, T1 (DS1), T3 (DS3), Ethernet,
Frame Relay, Web Hosting, Collocation, and Analog Internet
Services. Wrote presentations entitled €œAccess Services,€? €œThe
10 Pitfalls of Web Hosting,€? €œInternet Backbone,€? €œUUNET
Advantage,€? and €œWeb Services.€? Wrote corporate brochure;
executive announcements; advertisements; and CEO presentation
entitled €œUUNET versus the Telcos.€? Coordinated trade show
logistics/managed booth at Comdex, Internet World, Hot
Technology Show. Wrote web site content. Developed
communications plan, media plan, budget and collateral strategy.
Identified data base requirements.
AST Canada [Computer Hardware Manufacturer]
Developed communications/media plans. Launched 8 product lines.
Coordinated 70 national ski-racing events. Organized logistics
of 14 other events, including Comdex. Revamped Authorized
Dealer/VAR Agreements.
Interactive Image Technologies [Software Developer -
Electronics Workbench]
Revamped product packaging. Wrote technical brochures. Wrote
testimonials; direct mail; upgrade mailings; advertisements;
card pack; press releases; corporate profile; and executive
profiles. Designed/analyzed market research. Designed Customer
Satisfaction Survey. Specified database requirements.
Implemented/managed telemarketing department. Developed lead
management system. Developed strategic plans/budgets.
Bull HN Information Systems (MVS Multi-Vendor Services Division)
Developed framework to implement paradigm shift from one core
business area to another. Developed internal sales contest.
Crowntek Business Centre [Distributor]
Implemented customer satisfaction program. Implemented national
bilingual sales contest. Analyzed market research.
JOBnet, Division of FSPI Inc. [Internet-based company]
Conducted feasibility study/market research. Analyzed research
data. Recommended change in business model/target market for
turn-around strategy.
Job Skills [HRDC]
Audited marketing materials pertaining to Self-Employment
Assistance Program. Recommended changes to key messages,
benefits, and program sign-up procedures to attract more
candidates. Created communications plan. Wrote creative brief
for new logo and brochure.
Computer Methods (Canada) [Software Developer - Oracle-based
construction accounting and management software]
Wrote press releases, advertisements, and direct mail campaigns.
Organized events.
AGS Associated Graphic Systems [Distributor - SUN UNIX
Workstations and Frame Maker Publishing Software]
Launched/managed national dealer channel. Launched Frame Maker
in Canadian market. Wrote advertisement, press releases, Dealer
Agreement.
Acorn Financial Services
Marketing advisor. Wrote €œcold call€? sales solicitation letter.
Gutenberg Internet Services [Training Company]
Wrote press release and direct mail campaign for seminar.
Managed event logistics.
Alumni Computer Group Inc. [Software Developer - PC LAW
Accounting Software]
Developed/conducted market research/customer satisfaction
survey. Created unified corporate image. Changed creative
strategy. Refocused brand strategy. Wrote 24-page product
brochure, direct mail campaigns, upgrade mailings,
advertisement, and card pack. Developed sales information
package. Managed telemarketing department. Wrote white paper
entitled €œThe Benefits of Automating a Small Law Office
Accounting System.€? Developed Export Market.
Gavel - Gown Software [Software Developer - Legal Practice and
Time Management Software]
Developed direct mail campaign.
Calcomp Canada [Printer and Plotter Manufacturer]
Conducted feasibility study for complementary supplies business.
Developed territory analysis format for field sales force.
Graphic Design Compu Systems (VAR and Training Company]
President/sole proprietor of this software reseller and training
company serving the creative design market.
Teleias Inc. [Network Infrastructure Consulting, Deployment, and
Management Company]
Wrote technical sales proposal template for sales force.
Envision Communications Ltd. (Small Business Resource Network
(SBRN) Content Provider]
Researched and edited 100 articles. Converted text into HTML
using Front Page 98.
D.S. Data Storage Inc. [Software Developer – Televaulting: on-
line backup, storage, and recovery services for multi-platform
enterprise-wide LAN environments]
Re-wrote Web site content (http://www.dstelevaulting.com). Wrote
direct mail piece. Researched media and created public relations
plan.
Published Articles: €?The Creative Brief: Creating a Plan,€? Computer Dealer News
(Canada), Marketing Feature, September 3, 1999
€œWhy should people buy from you?€? Markham Month and Thornhill
Month Magazines, (Feature Market Impact By-Line), September 1999
€œGetting more leads with direct mail,€? Markham Month Magazine,
(Feature Market Impact By-Line), August 1999
€œIdentifying buying influences in a complex sales process,€?
Thornhill Month, Richmond Hill Month, and Markham Month
Magazines, (Feature Market Impact By-Line), July 1999
€œPersuasive proposals,€? Computer Dealer News (Canada), Marketing
Feature, July 2, 1999
€œIs your business idea feasible?€? Thornhill Month, Richmond Hill
Month, and Markham Month Magazines, (Feature Market Impact By-
Line), June 1999
€œHow to create a big name on a small budget,€? Thornhill Month
and Richmond Hill Month Magazines, (Feature Market Impact By-
Line), May 1999, 2-page article
€œThe VAR survival challenge: getting back to basics€?, Computer
Dealer News, Marketing Feature, May 21, 1999
€œLeveraging technology on a budget,€? Markham Month, Thornhill
Month, and Richmond Hill Month Magazines, (Feature Market Impact
By-Line), April 1999
Marketing on a shoestring budget,€? Markham Month, Thornhill
Month, and Richmond Hill Month Magazines, (Feature Market Impact
By-Line), March 1999
To Be Published: €œHow to choose the right trade show,€? Computer Dealer News,
Marketing Feature, October 8, 1999
Training Courses offered: Market Impact also develops and facilitates sales and marketing
courses that would be of interest to small and home-based
businesses, start-ups, and entrepreneurs. Market Impact€™s
courses are registered in the HRDC Interactive Training
Inventory database at http://www.trainingiti.com/
Current course listings include: - 55 Ways to Promote Your Business on a Shoestring Budget
- Creating a Big Ima
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