Ontario – Toronto GTA – Pickering
Corporation
www.mitchellhockey.com
Ontario
Toronto GTA
Pickering
Corporation
active
2008 COMPANY PROFILE
The Company has manufactured goaltending and related products for
ice and inline hockey since 1980 under various brand names.
Products include leg pads, catchers, blockers, arm and chest
protectors, goalie jocks for male and female players. Accessory
items include mask pouches, goalie pad covers, custom player and goaltender equipment bags.
Although Mitchell Enterprises provides high end equipment under
the PREDATOR, PREMIER and TriFlexX brands, more emphasis has been
placed on the junior and entry level equipment as Mitchell
Enterprises believes this is the fastest growing market segment.
The Company is one of the leaders in the design and performance
of this area. Current brands under this category are the
HERITAGE, CROWN and FEATHERLITE series. Mitchell Enterprises has
been a member of the Canadian Sporting Goods Association since
1989.
Current geographic marketing activity includes Finland, Sweden,
New Zealand, Australia and the United States. Advice regarding
sales agents or distributors in any areas would be welcomed.
Sales continue to grow for our products as they show exceptional
value for the dollar.
Country of Ownership: Canada
Year Established: 1980
Exporting: Yes
Primary Industry (NAICS): 339920 - Sporting and Athletic Goods Manufacturing
Primary Business Activity: Manufacturer / Processor / Producer
Services:
Equipment repair
Products:
Hockey equipment for ice or inline use., Equestrian specialty bags, Goaltending equipment
Technology:
A continued response Mitchell Enterprises receives from its
customers are that the equipment is very light weight and
flexible. Key ingredients for goaltending equipment. The
FEATHERLITE goal pad is designed for kids getting started at the
position and weighs less than two pounds (1.75 kg) apiece. It is
the process and materials used that makes this one of the
lightest goal pads on the market. The Company is always searching
and keeping up to date on new technologies and materials entering
the industry and trying to incorporate them into their products.
All items are tested for up to a period of two years before being
introduced to the consumer by a panel of advisory board
goalenders from various levels of ability. This provides the
Company with an unbiased evaluation so as to provide the best
equipment available. The Company is known throughout the industry
as a leader in design and innovation.
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