Ontario – Toronto GTA – York
Corporation
Ontario
Toronto GTA
York
Corporation
active
We provide customized sales training solutions for independent retailers and service providers.
Let us bring our 30 years of experience to your table and help you decide how you want to grow your business.
1. The WINSTAR© Selling Style is a unique approach to building and winning great relationships with your customers.
By just being yourself and doing what comes naturally, you will learn to stop treating people like customers and start treating people like people!
People who are involved in the business of selling services, products or ideas share a common desire to connect, communicate their point of view, and ultimately, make the sale.
On the other side of the equation are their customers – they too, have a need to communicate their wants in order to make a purchase decision they feel confident about. WINSTAR© simply refers to this as a two-way conversation.
The dynamics that link these two involves a sharing of information by way of employing interpersonal skill sets -- a teachable process that all too typically falls under the universal heading called €œcustomer service€?.
Despite the inclination to consider customer service training as a sacred rite of passage exclusive to the retail domain, these interpersonal skill sets are transferable to any kind of environment where people interact.
With the WINSTAR© Selling Style, you learn how to 'lighten up', get to the heart of the matter and quickly realize that selling is really just people taking care of other people.
Country of Ownership: Canada
Exporting: No
Primary Industry (NAICS): 611430 - Professional and Management Development Training
Alternate Industries (NAICS): 541619 - Other Management Consulting Services
Primary Business Activity: Services
Services:
Business consulting -- contract projects, The retail tune-up, Group problem-solving workshops, Winstar© selling skills program
Technology:
As a retail specialist and sales coach, Sam brings over 30 years of hands-on sales experience, which includes the operation of Walters Jewellers, a 45-unit national chain.
With his insightful sales approach and dynamic delivery style, Sam has led, coached and trained successful sales teams coast-to-coast, sold millions in live shopping channel sales in Canada and the US, and is currently being published in leading retail journals
throughout North America.
"I provide my clients with effective, practical selling skills that enables them to elevate their performance on a continuous basis, so that a culture of learning and skill development grows, as both a standard and a reflection of company values...and remind them to have lots of fun on the way!€?
Sector:
Unique Applications: The WINSTAR Selling Style®, a simple - effective approach to learning how engage with customers on a conversational level.
WINSTAR® is a style of continuous learning-by-doing that places priority on noticing, adapting and learning from outcomes and results by way of: 1. Tracking actions, measuring results and exploring ways to improve
2. Giving and receiving feedback on a continuous basis
3. Repeating the process on-going
WINSTAR® Learning Objectives
1. To connect with customers on a conversational level
2. To apply selling skills in your own language and learning style
3. Feel a sense of personal satisfaction and self-worth from the result.
The WINSTAR Selling Style® was developed by Sam Walters, a hands-on retail sales specialist with over 30 years of experience, comprising all aspects of sales, sales training, purchasing, marketing, promotions, and
executive management.
Until 1993, Sam was
Director of Sales - Operations
of his family business, Walters Jewellers, a 45-unit national chain of stores.
With his insightful sales approach and dynamic delivery style, Sam has led, coached and trained successful sales teams coast-to-coast, sold millions in live shopping channel sales in Canada and the US, and is currently being published in leading retail journals
throughout North America.
" I provide my clients with effective, practical selling skills that enables them to elevate their performance on a continuous basis, so that a culture of learning and skill development grows, as both a standard and a reflection of company values...and remind them to have lots of fun on the way!€?
Key / Major Clients: Winners
Henry Birks - Sons
New Balance Toronto
Rio Can Properties
Canadian Franchise Business Magazine
Success Stories: €œ... with both corporate and franchise management and was very effective as a personal and business coach. As a sales trainer, Sam is a natural leader and skill-builderÂ…. he gets people involved and they love his ‘shoot-from-the-hip€™ style of delivery!Â… the feedback and the long-term results were excellent!€?
Saida Vuk
Director, Learning - Development
(former) Director - Sales Training
The Body Shop
When Sam spoke, we listened and learned new ways to take our company to the next level. His dynamic delivery style, experience, and natural ability to relate to his audience made the learning all the more meaningful and fulfillingÂ…we are looking forward to accomplishing things we never thought possible!
Sean McGrath, General Manager
New Balance Toronto
€œSam€™s work Â… has had a dramatic and positive effect on sales performance and staff morale right across the board! As a consummate ‘people person€™ and motivational sales leader, he coached our associates to consistently achieve sales increases on a monthly basis, while reminding them to have fun and enjoy the ride!€?
Brian Land, Divisional Vice President
Henry Birks - Sons Inc
Testimonial: "When Sam spoke, we listened and learned new ways to take our company to the next level. His dynamic delivery style, experience, and natural ability to relate to his audience made the learning all the more meaningful and fulfillingÂ…we are looking forward to accomplishing things we never thought possible!"
Sean McGrath, General Manager
New Balance Toronto
€œSam€™s work Â… has had a dramatic and positive effect on sales performance and staff morale right across the board! As a consummate ‘people person€™ and motivational sales leader, he coached our associates to consistently achieve sales increases on a monthly basis, while reminding them to have fun and enjoy the ride!€?
Brian Land, Divisional Vice President
Henry Birks - Sons Inc
€œ... with both corporate and franchise management and was very effective as a personal and business coach. As a sales trainer, Sam is a natural leader and skill-builderÂ…. he gets people involved and they love his ‘shoot-from-the-hip€™
style of delivery!Â… the feedback and the long-term results were excellent!€?
Saida Vuk
Director, Learning - Development
(former) Director - Sales Training
The Body Shop
Walters Sam
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