Ontario – Toronto GTA – York
Corporation
www.tendercraftboats.com
Ontario
Toronto GTA
York
Corporation
active
Operating name: TenderCraft Boats and Supplies
PRODUCT/COMPANY INFORMATION
Founded in 1975, The Tender Craft Boat Shop Inc., designs and
builds wooden and fibreglass boats, canoes, rowing skiffs and
yacht tenders. Included in its product is distribution of
boating accessories, traditional marine hardware and fittings.
The Company has designed and built durable boats for commercial
use for such clients as the Toronto Harbour Police, water taxi
and tourist lodge services and maritime museums. Others include
cottagers and blue water sailers. Boasting a solid and growing
reputation for seaworthy craft, the Company has an excellent
reputation for repairs and restorations.
An important facet of the Company is its growing involvement in
producing precision milled canoe, skiff and tender building kits.
The Company has also developed a new electric powered inboard
launch featured at the 1994 Toronto International Boat Show.
The Company is also a recognized Toronto dealer for West System
Epoxy products and is the North American distributor of Davey -
Company Classic Boat Equipment.
CURRENT GEOGRAPHIC MARKETING ACTIVITY
The Company's marketing strategy has changed from what it was
several years ago when the Company found that shipping finished
boats over long distances was too expensive. To solve this, the
Company has successfully developed various kit built boats using
precision machined parts that can be shipped economically to
Europe and the United States. The Company has had encouraging
success with marketing this product and while the Company does
not want to discourage foreign customers from purchasing finished
boats, an alternative seems to be addressing the Company's
shipping problems.
The Company's products are currently marketed through a catalogue
and supporting brochures. Presently there are no established
dealer networks, although various dealers do on occasion sell the
Company's products. The Company manufactures and sells directly
to dealers on request and to the public.
Approximately 30 percent of sales come from the United States and
10 percent from Europe. The Company has done this through modest
classified advertising in selected American publications,
referrals and press releases. Within Canada, the Company
exhibits at the annual Toronto Boat Show and featured in the
Royal Bank's Royal Reward Program.
GEOGRAPHIC MARKETING PRIORITIES/MARKETING STRATEGY
While the Company is small and product is presently limited to
size restrictions, exporting is a priority. With limited
advertising, the Company has enjoyed sales from outside Canada.
Country of Ownership: Canada
Year Established: 1979
Exporting: Yes
Primary Industry (NAICS): 336612 - Boat Building
Primary Business Activity: Manufacturer / Processor / Producer
Total Sales ($CDN): $100,000 to $199,999
Export Sales ($CDN): $1 to $99,999
Number of Employees: 3
Products:
Canoes, Kayaks, Boats, parts, attachments and access nes, Dinghies, dories and skiffs, Sailboats, pleasure, w/o aux power, Kits, canoes, Rowboats, Wooden canoes, skiffs - runabouts
Steiss Bill
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