Manitoba – Portage la Prairie – Portage La Prairie
Corporation
www.hugs.com
Manitoba
Portage la Prairie
Portage La Prairie
Corporation
active
HUGS International Incorporated - the alternative to dieting is an initiative that is Health focused, centered on Understanding lifestyle behaviors, Group supported and Self esteem building. Your premier source for programs and support for a life without diets.
Roots/history of HUGS: HUGS International Inc. was started in 1987 by registered dietitian, Linda Omichinski. Searching for a more effective way to assist clients in her private and consulting practice, Linda developed a group counseling format on the empowerment model that emphasized eating for energy, physical activity for fun and self acceptance of genetic size and shape variations. Linda is author of three books: You Count, Calories Don't (1992) a best seller is widely acclaimed as a practical diet free lifestyles guide; Tailoring Your Tastes (1997) a concept cookbook where original recipes are modified gradually to healthier states of fat, fiber, and sugar; Staying Off the Diet Roller Coaster (2000) a support resource for a diet free lifestyle with examples and case histories of changed lives. Linda has developed programs for adults and teens to live a diet free lifestyle, and workshops to embrace midlife changes and taste training. These programs, marketed through HUGS International, are available through a network of licensed facilitators in six countries. HUGS.com serves as a center for information and resources about non dieting and receives thousands of internet visitors each week.
Mission Statement: To challenge the myths of the diet industry
by shifting the attitudes and beliefs of the public consciousness
from the preoccupation with weight and size to an acceptance and
appreciation of healthier living. To develop the company for
effective delivery of the message of nondiet, healthier living (health at every size) through media appearances and workshops/presentations and through offering the tools for change with programs and products.
Product/Service: An alternative to dieting, HUGS programs and workshops include self directed training packages for leaders and support materials (books, affirmation CD) for participants. The programs are used internationally by hospitals, health units, clinics, universities, private practice health professionals as well as lay leaders. The programs assist people to get off and stay off the diet roller coaster and get out of the diet mentality.
The target markets include programs/workshops for adults, teens, midlife and taste training. The HUGS message is an effective and inspiring demonstration of the alternative to society's entrenched diet mentality. Linda also writes articles on the alternative to dieting topic for publications by invitation.
Country of Ownership: Canada
Year Established: 1987
Exporting: Yes
Primary Industry (NAICS): 611710 - Educational Support Services
Alternate Industries (NAICS): 414420 - Book, Periodical and Newspaper Wholesaler-Distributors
Primary Business Activity: Manufacturer / Processor / Producer
Number of Employees: 3
Products:
Health - services, Serv-education and training
Omichinski Linda
Omichinski Mitchell
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Profile ID: LFCA-COD-O-24679