Ontario – Toronto GTA – Brampton
Corporation
www.greystonecommunications.com
Ontario
Toronto GTA
Brampton
Corporation
active
Greystone helps brands come alive where it counts – instore, online - at the shelf. Industry researchers say that over 40% of purchase decisions are made in-store. That's why GREYSTONE works with retailers to design, produce and flawlessly execute programs – including fixtures, wayfinding systems, interior/exterior signage - that connect your customers with your products, services - brands. GREYSTONE and its strategic partners are well respected leaders in their areas of expertise. Our primary goal is to help you create and manage your brands, to engage your customers and drive sales through multiple channels. We believe that consistency is the key to ensure maximum impact, brand recognition and real results. One word that defines our approach is collaboration. We are committed to providing the processes, programs and people necessary to plan, develop, merchandise, market and help you operate more successfully, effectively and efficiently. We create solutions by integrating the specific services to match your needs and objectives. No unnecessary add-ons. Getting your product noticed by consumers and building brand recognition and trust is a challenge. Greystone has successfully developed product campaigns, consumer promotions, printed on every substrate under the sun, developed powerful online campaigns and special events with a track record for turning marketing challenges into opportunities. We make it a point to build brand equity, drive sales and turn loyal customers into advocates. Our experienced marketing professionals will develop and implement communications strategies to take your product from no-name to household brand.
We also offer online solutions including our interactive online video services called Greystone Greeters. We greet, inform and sell your products and services online in a much more engaging way.
Country of Ownership: Canada
Exporting: Yes
Primary Industry (NAICS): 541619 - Other Management Consulting Services
Alternate Industries (NAICS): 541430 - Graphic Design Services
541510 - Computer Systems Design and Related Services
541899 - All Other Services Related to Advertising
Primary Business Activity: Services
Services:
Retail store design consultants
Sector:
Key / Major Clients: Greystone Design + Communications is proud of the company we keep and the brands we help bring to life in-store and on-line. We have worked with and managed projects for leading organizations like Wal-Mart Supercentres, Wal-Mart Vision Centre, Wal-Mart Photo Centre, Loblaws Canada, DeZine International, Dana Industries Inc., Canada Post, Fuji, Highland Farms, American Express, Royal Bank, Microsoft Canada, Toys R Us, Hallmark, Zellers, Canadian Tire, Bristol-Myers Squibb, Stems Florals, Pigeon Brands, Party Packagers, Rexall Pharmacies, Grosnor Industries, My Tech Electronics and more.
Success Stories: In 2007, Greystone Design + Communications was asked by one of the world€™s leading retailers – Wal-Mart in Canada – to create a unique and compelling food offering in Supercentres. Greystone planned, developed and managed the overall marketing communications plan for the food side of the business including signing materials, package design of selected private label products and established signing best practices and installation guidelines to ensure executional excellence in every store. We liaised with senior management, food buyers, creative services, operations, fixtures, store planning, risk management and loss prevention, associate communications, legal, waste management, ISD, store managers and associates. We were also a key contact for product vendors (Vantage, Maple Leaf Foods, Tyson), printers (Colormark, Dana, Printmate, Blanc), regulators/compliance (Health Check, BIC), label manufacturers (Interlabel Systems, Bizerba), Instore TV digital signage producers (ShopCast TV), French AOR (Allard Johnson) and other external designers (Derry Designs) for programs related to Your Fresh Market. Greystone was also asked to develop a brand new Shelf Signing program. We evaluated Wal-Mart€™s existing shelf signing program including the cost of existing print, hardware, labour and ink usage and compared it to a newly designed Shelf Signing program. The cost savings were significant and Wal-Mart Canada approved the program. The program was designed to support Wal-Mart's corporate strategy, minimizes the burden on resources, create visual excitement at the shelf, was sustainable and recycleable and differentiate them from the competition. The test was so successful that they continue to roll this program out in all future stores.
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