Ontario – Ottawa – Kanata
Corporation
www.marketmetrics.ca
Ontario
Ottawa
Kanata
Corporation
active
Market Metrics is a technology marketing consultancy committed to helping business owners grow their technology businesses -- within the Canadian domestic market, exporting to the United States and/or entering the North American market. Clients use Market Metrics€™ services to perform sales and marketing audits, assess markets, understand buyer behaviour, identify opportunities, and formulate actionable marketing plans. Market Metrics€™ specialty is unraveling the complex linkages between customer, business, and technology issues.
Country of Ownership: Canada
Year Established: 2003
Exporting: Yes
Primary Industry (NAICS): 541611 - Administrative Management and General Management Consulting Services
Alternate Industries (NAICS): 541910 - Marketing Research and Public Opinion Polling
Primary Business Activity: Services
Total Sales ($CDN): $100,000 to $199,999
Export Sales ($CDN): $1 to $99,999
Number of Employees: 1
Services:
Strategic marketing services
Technology:
Our business planning and market assessment processes are based upon best practices of the American Marketing Association and the Canadian Association of Management Consultants. Market Metrics was founded in 2003 by Gregory Graham, a seasoned technology marketing professional with over 20 years of experience. Mr. Graham is a Certified Management Consultant (CMC), an National Resource Council -Industrial Research Assistance Program (NRC-IRAP) Registered Consultant and a member of the American Marketing Association. His professional interests include strategic planning, product management and go-to-market planning.
His employment background prior to founding Market Metrics includes increasingly responsible roles in marketing and strategic planning at software developers, network equipment manufacturers and service providers, including Hewlett-Packard, Nortel, TELUS and Ubiquity Software. A partial list of consulting clients is shown on the Market Metrics web site at www.marketmetrics.ca and references are available upon request.
Mr. Graham holds a Bachelor of Electrical Engineering from Concordia University, an MBA from the University of Alberta and has completed additional training at Statistics Canada. He was named to the Canadian Association of Management Consultants Honour Roll in recognition of achieving the highest score in the Province of Ontario in 2004 on the Association€™s final qualifying examination.
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Profile ID: LFCA-COD-O-410