Ontario – Toronto GTA – Downtown Toronto
Corporation
www.foodfocus.on.ca
Ontario
Toronto GTA
Downtown Toronto
Corporation
active
Operating name: International Food Focus Limited or Food Focus
Our slogan: "KNOW YOUR MARKET: INSIDE - OUT"
Now 18 years young, IFFL is the 'go to' firm recognized for: 1. Complete processed food and food ingredient regulatory compliance services, covering Canada, the US and the EU. Our services range from basic label audits to preparation and submission of scientific dossiers in support of regulatory approval of novel foods, food additives, novel dietary fibres, health claims and GRAS applications.
2. Market definition and validation studies - broad experience in several ingredient and product categories including bioactive substances, strictly regulated processed foods such as infant formula and food for special dietary use, agricultural processes and emerging technologies.
3. Regulatory impact studies pertaining to agricultural crops and processes, emerging technologies and processed foods.
4. Business plan writing, and, critique/review.
5. Seminar and conference speaker: popular and respected "news you can use" informed and engaging speakers
Some of our credentials: Certificate in International Food Law from Michigan State University;
MBA, Marketing;
Professional Home Economist
Member of numerous trade and professional associations: 1. Institute of Food Technology (Member of Nutrition, and, Food Law - Regulations Divisions)
2. Canadian Institute of Food Science - Technology (Chair, Functional Foods Division
3. Ontario and Toronto Home Economics Association
Country of Ownership: Canada
Year Established: 1993
Exporting: Yes
Primary Industry (NAICS): 541619 - Other Management Consulting Services
Alternate Industries (NAICS): 541690 - Other Scientific and Technical Consulting Services
541910 - Marketing Research and Public Opinion Polling
561410 - Document Preparation Services
611690 - All Other Schools and Instruction
Primary Business Activity: Services
Number of Employees: 2
Services:
Regulatory compliance: processed food - food ingredients, Training; conference and seminar speaker, Market validation studies
Technology:
Preparation of scientific dossiers, including human clinical trials to satisfy regulatory safety and efficacy requirements, for novel foods, novel dietary fibres, food additives, health claims and GRAS applications.
Conduct market definition studies, market validation studies, and market risk assessments.
Sector:
Key / Major Clients: Mostly Confidential
Success Stories: Our Motto: "KNOW YOUR MARKET: INSIDE AND OUT"
Regulatory compliance: - Novel dietary fibre applications. See this link for a description of this category and to view some of our successful submissions: http://www.inspection.gc.ca/english/fssa/labeti/guide/ch6ae.shtml#6.8
- Novel food applications See http://www.hc-sc.gc.ca/fn-an/gmf-agm/appro/index_e.html
- Trademarked brand-name approval (compliant with Food - Drug Regulations)
- Product/formula compositions that are common to both the Canadian and US geograpical markets, with separate labels that are compliant with each country's food laws
- Strictly regulated categories such as health claims and infant formula
- Label audits that bring all label claims and information into compliance while identifying legitimate, yet, unused claim
Regulatory Impact Studies: - Imported Dairy Blends - completed for the Canadian International Trade Tribunal. See http://www.citt-tcce.gc.ca/refer/Reports/gc97001_e.asp
- Effect of Regulations on producer income for Canadian Agricultural Policy Institute. See http://www.capi-icpa.ca/farm_income_project/section6_regulatory.html
- The Nature and Magnitude of the Economic, Business - Market Value Activity Generated by Health Claims along the Agriculture and Agri-Food Value Chain. See http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1235655305654 - lang=eng
Market Definition - Validation Studies: Functional Foods - Nutraceuticals: in 1995, conducted first market definition study this sector; since then, completed several market opportunity and validation studies; popular and sought-after speaker on this topic. See http://www.foodfocus.on.ca/reports_main.htm
- regulatory compliance and market validation studies for new bioactive substances;
- Bakery - grain sector: whole grains ~ 10 years before they became popular and trendy; dietary fibres as ingredients to processed food; private/label premium cookies; food-based fundraising; frozen, reconstitutable seafood - lobster salad; allergen-free food; infant formula (US, Cda and EU markets and regulations).
- Snacks: better-for-you potato chips; organic fruit-based snacks.
Testimonial: "Tremendous job in a short timeframe" Natural Health Product Company
"We enjoyed working with you on this project! Thanks for all your efforts" National Association of the Specialty Food Trade
"IFFL is the best kept secret in the bakery sector."
"Your report is all sticky-noted and dog-eared. Every executive in the US has read and used it" Multinational Ingredient Company
"I learned more about my business from Carol's 10-minute presentation than I could by myself over the past many years" Girl Guides of Canada Guider (cookies for fundraising)
"Your report has showed us and our client where we should be placing our efforts and emphasis" Canadian Venture Capitalist
"We had no idea what was going on out there until we read your draft report" Judicial sector
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