Ontario – Toronto GTA – University of Toronto
Corporation
www.bordenstreet.com
Ontario
Toronto GTA
University of Toronto
Corporation
active
Borden€™s mission is to craft excellent projects for broadcast television, the internet and emerging interactive technologies including mobile phones. Founded in 1997 and headquartered in Toronto, Ontario, Borden Street has a strong track record of innovation gained through a series of convergent and interactive projects including documentaries, web sites and development projects for mobile phone content/technology.
Country of Ownership: Canada
Year Established: 1997
Exporting: Yes
Primary Industry (NAICS): 541510 - Computer Systems Design and Related Services
Alternate Industries (NAICS): 512110 - Motion Picture and Video Production
Primary Business Activity: Services
Services:
Interactive and broadcast programming
Sector:
Unique Applications: Borden has created and implemented targeted and innovative communications plans integrating measurement components such as online polling and tracking as part of strategic planning initiatives working with ViewStats Research. http://www.viewstatsresearch.com/
Key / Major Clients: Canadian Broadcasting Corporation
TVOntario
Learning - Skills Television/CHUM
National Film Board
Canadian International Development Agency
Success Stories: Borden€™s consulting clients have included CBC New Media and New Business for the development of an early stage new business and creative plans for the internet platform of a new national multimedia specialty channel licensed by CRTC as Country Canada; the National Film Board, for strategy development and writing of responses to the CRTC€™s Calls for Comments on Internet Retransmission of over-the-air broadcast signals and on ITV and Industry Canada Automotive for the planning of an internet portal for the emerging fuel cells industry.
Borden€™s projects have generated national and international media coverage and publicity. They include: €œCrimes - Punishments€? – a half hour, international documentary and e-learning pilot for TVOntario€™s Vox series for 13-15 year olds, produced with the Toronto District School Board with funding from the Canadian International Development Organization (2004). Also broadcast on Newsworld International.
The project was tested with students and teachers within the Toronto District School board via an online focus group: http://www.viewstatsresearch.com/crimesandpunishmentssurvey
Testimonial: Borden's "Crimes - Punishments" e learning project produced with TVOntario, the Toronto District School Board with assistance from the Canadian International Development Agency was reviewed by €œBroadcast Week€? in €œThe Globe and Mail€?: "This half-hour special offers a point of view that rarely, if ever gets published..."
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