Ontario – Toronto GTA – Downtown Toronto
Corporation
www.ecostrategy.ca
Ontario
Toronto GTA
Downtown Toronto
Corporation
active
A specialized consultancy providing Government, Media and Public Relations and Strategic Communications for the environmental , conservation, energy and non-profit sectors.
Country of Ownership: Canada
Year Established: 1987
Exporting: Yes
Primary Industry (NAICS): 541820 - Public Relations Services
Alternate Industries (NAICS): 541619 - Other Management Consulting Services
541899 - All Other Services Related to Advertising
Primary Business Activity: Services
Total Sales ($CDN): $500,000 to $999,999
Export Sales ($CDN): $1 to $99,999
Services:
Communications, Media/public relations, Government relations
Sector:
Key / Major Clients: Friends of the Earth Canada
Ontario Power Authority
Green $aver
North American Insulation Manufacturers Association
Bicycle Trade Association
Oak Ridges Morrain Foundation
Success Stories: Canadian Energy Efficiency Alliance (CEEA) Gives National Energy Efficiency Report Card
The Canadian Energy Efficiency Alliance prepares the National Energy Efficiency Report Card every two years. CEEA scores 14 Canadian jurisdictions on 9 parameters, including how the jurisdiction supported activities such as energy efficiency and public outreach, the existence of public/private partnerships to support energy efficiency and responsiveness to energy efficiency issues in key legislation, such as building codes and energy efficiency acts. The report also examined whether the government led by example and how it regulated the energy market.
The complexity of the data and the number of jurisdictions involved presented special challenges. ECO€™s responsibility was to organize a media conference in the Charles Lynch Studio at the Parliament Buildings in Ottawa. The Ottawa media conference was the focal event for the 2008 national release and achieved National coverage. ECO supported the event by managing appropriate media relations activities with mainstream and specialty news outlets, and provided full logistic support including French translation.
The success of the media coverage is attributable to taking complex information from multiple jurisdictions and a sophisticated scoring protocol, and making it easily understood.
Testimonial: Your firm€™s creative and sensitive assistance in helping us launch our first campaign, which integrates environmental and social concerns through FOE€™s Energy GreenBox, delivered with the Ontario Association of Food Banks, led to an extremely successful campaign. The media results your firm provided helped us track and assess our campaign results, which enriched the gratification for our sponsors and supporters.
There are few firms that can match Environmental Communication Options€™ on-the-ground experience and successes in campaign delivery.
- Friends of the Earth Canada
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Profile ID: LFCA-COD-O-22968