Ontario – Toronto GTA – Downtown Toronto
Corporation
www.truition.com
Ontario
Toronto GTA
Downtown Toronto
Corporation
active
Founded in 1998, Truition is an enterprise provider of marketplace management solutions for online commerce. The company offers a unique mix of technology and services that enables its clients to have strategic, cost-effective access to the world's leading online marketplaces.
Truition's client base is comprised of leading organizations from a cross-section of industries, including F1000 retailers and manufacturers, logistics and asset recovery providers, and some of the worlds most recognized sporting leagues and memorabilia sellers.
Exporting: Yes
Primary Industry (NAICS): 541510 - Computer Systems Design and Related Services
Alternate Industries (NAICS): 519130 - Internet Publishing and Broadcasting, and Web Search Portals
Primary Business Activity: Services
Products:
Amp (auction - marketplace platform)
Sector:
Unique Applications: Enterprise-level access to the world's leading online marketplaces, including eBay and Amazon.com. Private-branded e-commerce development, including fixed prices stores and branded auction marketplaces.
Key / Major Clients: Dell Financial Services
CompUSA
Canada Post
Revlon
Golf Town
NHL
NBA
Shop NBC
Major League Baseball
Success Stories: TRUITION SUCCESS STORY: MAJOR LEAGUE BASEBALL ADVANCED MEDIA
MLB.COM hits Grand Slam with Online Auctions, Network of Branded Sites
Baseball's Official Homepage
MLB.com is the official online destination of one of the world's most renowned and respected sporting leagues, Major League Baseball. Managed by Major League Baseball Advanced Media, MLB.com is the definitive online resource for everything related to baseball.
In addition to MLB.com, MLB Advanced Media manages each of Major League Baseball's 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans live audio and video webcasts of games, up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs.
In addition to the best information, MLB.com also provides baseball fans with industry-leading e-commerce functionality. Services include sales of on-line tickets, baseball merchandise, authenticated memorabilia and collectibles. As a key member of the Major League Baseball family, MLB.com sets high expectations for itself, as well as its strategic and technological partners.
In Play: Online Auctions
An important element of MLB.com's e-commerce portfolio is MLBAuctions.com. MLB Auctions offers fans a unique combination of authentic MLB memorabilia, and the excitement of online auctions. MLB Auctions has quickly become a unique and valuable way for MLB.com to generate revenue and attract new customers from around the world.
Needless to say, MLB Advanced Media was very selective when the company was sourcing a new provider to enhance and mange its growing online auction business. In the end, they turned to the only organization that could provide the technology and strategic services that were needed to fit their specific requirements. They turned to Truition.
The Truition technology suite includes an industry-leading, enterprise level online auction solution, AMP Auction. AMP Auction allows clients to develop proprietary auction based marketplaces that integrate with existing e-commerce channels and partners.
AMP Auction provides sports and memorabilia clients like MLB.com with a highly versatile, robust and scaleable offering that is performance tested to handle thousands of multiple channel bids in a 24-hour period. The solution creates a single point of sale for the user, and allows Truition clients to create a hosted network of branded sites around their own private label auction marketplace.
Unique Solution Set
The requirements for MLB Auctions are unique and varied. Not only does the organization require a robust, scaleable auction platform and high level branding, MLBAuctions.com also requires functionality for a fully branded network of 30 team-based auction sites. In addition, MLB must provide distribution to affiliated merchandise sellers such as Steiner Sports Memorabilia and Tri-Star.
Truition worked with MLB.com to provide a solution that was fully configured to meet their unique needs. Truition was able to create a robust auction site that included fully functional team auction sites, as well as affiliated licensee auction sites. MLB Auction.com includes a Featured Items page, which displays different player or team merchandise each week, a Watch List for members to keep track of auction activity on desired items, as well as numerous categories of merchandise, ranging from balls and bats to photographs.
MLB.com's auction solution includes integration with Major League Baseball's industry-leading authentication program. The program combines the services of an independent third-party authenticator with a state-of-the-art hologram, a serial numbering system and an online verification process. This guarantees Major League Baseball fans that the items they acquire are 100% authentic.
MLB Auction shoppers are now able to enter the product hologram number for their desired item and receive information about that items authenticity. This program further supports MLB.com's reputation as the trusted source of authentic baseball memorabilia.
High Standards are Met
MLB.com has been completely satisfied with the solution set provided by Truition. Despite ongoing and extensive growth in sales and inventory, MLB Auctions has been extremely successful at managing its operations, and providing baseball fans with the best in online auctions.
Currently, more than two-thirds of affiliated Major League Baseball teams are utilizing MLB.com's online auction sites to sell team items, and branded licensees are listing hundreds of items each day.
"Through the process of customizing our auction platform to better accommodate our network of branded sites, we were extremely impressed with Truition's ability to apply their strategic marketplace knowledge to our unique needs. They acted as a strategic business partner, rather than simply a provider of technology," says Sally Amon, Auction Manager, MLB.com
With Truition's assistance, MLB.com plans to continue to build out its extensive network of branded sites to include a private Barry Bonds link to sell fixed-price player merchandise, as well as an online secondary market game ticket auction. Truition's unique value proposition has allowed MLB.com to focus on these and other future opportunities for growth, while enjoying the benefits of a stable, profitable and user-friendly online auction platform.
Testimonial: "We were extremely impressed with Truition€™s ability to apply their strategic marketplace knowledge to our unique needs. They acted as a strategic business partner, rather than simply a provider of technology"
Sally Amon, Auction Manager, MLB.com
Since adopting Truition€™s online auction solutions, we have seen our asset recovery rate average increase nearly 30%. We definitely see value in this distribution method, and in Truition€™s suite of software and services"
Humberto Gutiérrez-Olvera, CompUSA
"Truition continues to provide excellent online services, technology and support to the National Hockey League."
Brian Fitzgerald, Director of Ecommerce NHL.com
International Capital Projects: Truition has permanent offices and market entry in both the UK and German markets.
Hennessy Mike
Langlois Butch
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