British Columbia – Vancouver – Vancouver
Corporation
www.broadfax.com
British Columbia
Vancouver
Vancouver
Corporation
active
Rainbow Software Inc. is the world's premier provider of fax,
email, VOIP, FOIP messaging solutions and services. Our product line includes BroadFax(R) and BroadMail(TM). Last year we were awarded the Most Innovative Fax Broadcasting Software by
Davidson Consulting.
Country of Ownership: Canada
Year Established: 1990
Exporting: Yes
Primary Industry (NAICS): 541510 - Computer Systems Design and Related Services
Primary Business Activity: Services
Number of Employees: 29
Services:
Broadfax1 (tm)
Products:
Broadfax(r), Contact selector
Sector:
Key / Major Clients: US EPA
United Nations
Vancouver Board of Trade
New York Governor's Office
Ford Canada
Vancouver Canucks
Buffalo Sabres
Success Stories: SWMPA is Spearheading an Initiative to Revolutionize its Industry . . . Are You?
Are you following industry standard or are you the standard?
Have you been able to use technology to your advantage?
The Southwestern Michigan Pharmacists Association became the standard in the Pharmaceutical Industry. Spurned by poor communication in its current drug alert system, SWMPA decided it was time for their system to undergo a major change. And so the initiative for a viable, successful drug alert system began. After researching the possible communications solutions that could be implemented, including email, it was determined that fax was the best alternative. This was the only communication method that was accessible by all the local pharmacies. With this in mind, research into software and computer requirements was pursued.
Our system was presented at a SWMPA meeting in April. We had run a test "alert" and received some excellent feedback. We have in place now more than 60 pharmacies in the southwestern Michigan area tied together with one simple fax being initiated from any of these pharmacies, using one universalfax number. Our association
developed a report form for the faxing of the information, which for "housekeeping" purposes are filed by date received. Traditionally,
pharmacies will add to their computerized records the person with the flagged not "drug alert and date". We also provided a complete list with phone and fax numbers to our southwestern Michigan pharmacies.
The pharmacies on the fringe of our area,such as Belfry's Drug Store in Watervlier help tie us to other traditional tree networks. Belvy's is tied to such a network, whch has 48 pharmacies. With one fax from one of these outlying networks, we are able to communicate to all our pharmacies in our area. This expands our total area to include
as many as 12 counties.
SWMPA's goal at this time is to contiue to tweak our system and share our knowledge and experience with other locals, encouraging them to update their systems. This project is an example of
pharmacists working together to help make practicing pharmacy better.
**The Call Sensing ID feature of BroadFax made this drug fax alert system possible. When the Sender ID comes in over the phone lines, BroadFax is capable of recognizing whether or not this
number has been inputted for automatic fax rerouting. If it has been specified as such, all faxes that are received from this Sender ID will
be rerouted automatically to specified fax numbers.
With BroadFax, the Sender ID will be a standard return identification that appears on the top of each fax. It can be a return fax number, any
alphanumeric phrase or it can be left blank. If using the originating fax number, other faxes can recognize this number as the CSID.
Testimonial: "For the past four years, the Buffalo Sabres have
been using BroadFax to send out event notices to their 200 Club Seat holders and their suite owners . . . We create a single form with the event information on it. Then we insert all the information on it and create 700 personalized faxes. Then we go to our BroadFax program . . .it takes only minutes to process all the faxes and
send them out to everyone. If we did not have BroadFax, we would have to mail or fax them individually. This, as we all know, is not time
or cost efficient. With BroadFax, we are able to disseminate the information to our most valued customers quickly, which is beneficial to both the Buffalo Sabres and our customers."
-Todd Langdon
Premium Sales Associate
Testimonial: "For the past four years, the Buffalo Sabres have
been using BroadFax to send out event notices to
their 200 Club Seat holders and their suite
owners . . . We create a single form with the
event information on it. Then we insert all the
information on it and create 700 personalized
faxes. Then we go to our BroadFax program . . .it
takes only minutes to process all the faxes and
send them out to everyone. If we did not have
BroadFax, we would have to mail or fax them
individually. This, as we all know, is not time
or cost efficient. With BroadFax, we are able to
disseminate the information to our most valued
customers quickly, which is beneficial to both
the Buffalo Sabres and our customers."
-Todd Langdon
Premium Sales Associate
Cohen Chem
Simmons Randy
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