Ontario – Toronto GTA – Downtown Toronto
Corporation
www.mjwcommunications.com
Ontario
Toronto GTA
Downtown Toronto
Corporation
active
Operating name: MJW Communications
MJW Communications is a integrated marketing communications company that helps expanding or emerging companies make contacts and build relationships to increase awareness of the company, products or services resulting in increased sales. Services include: media relations, branding, marketing and communications.
Country of Ownership: Canada
Year Established: 1994
Exporting: No
Primary Industry (NAICS): 541619 - Other Management Consulting Services
Primary Business Activity: Services
Services:
Marketing communications, Media relations, Employee communications
Sector:
Key / Major Clients: Sears Hearing Centres, STAPLES Business Depot, priszm brandz, ROBTV, International Association of Career Professionals, Total Wellness Consulting, Biovail, Metrick System,
Success Stories: STAPLES Business Depot, Canada
Media Relations
Record media coverage set STAPLES apart from its competitors
Description: Back to School Campaigns 2004 - 2005
Seneca College of Applied Arts and Technology
Media Relations - Marketing and Communications
Seneca boosts awareness by 13%-Gains attention of government and business leaders.
Description: Re-branding and a year long public awareness and stakeholder campaign gets results.
Project: Seneca College of Applied Arts and Technology is the largest college in Canada with over 100,000 students. To support a campus expansion program Seneca required stronger brand recognition within the business and government sectors and a higher profile within the media. A year long campaign included re-branding its visual identity; repositioning Seneca to reflect a global image, extensive use of media and themed corporate events supported by a print and outdoor image advertising campaign
Results: Awareness of Seneca was boosted by 13% in target audiences
priszm brandz
Corporate Communications
Building Corporate Profile nets results
Description: A private company and the largest owner of KFC, Pizza Hut and Taco Bell restaurants in Canada, was eager to quickly build its image as an energetic and successful operation to strengthen its credibility within the Canadian and American financial communities and with suppliers.
Project: MJW Communications developed a corporate communications strategy focusing on the company€™s senior leadership, namely its President. Favorable company and personal profile press in mainstream and trade media helped build an impressive record of media coverage and awareness. Meet and greet events designed to introduce potential suppliers and other stakeholders to the company also helped quickly launch the company as a ‘player€™.
Results: Company went public as income trust in 2004.
Project: MJW Communications was asked to build product awareness and enhance the company€™s corporate image during this critical sales period. Developing solid story angles with Canada wide appeal, creating print and video advertorials plus rigorous media outreach set Staples apart from its competitors.
Results: Campaign achieved over 12 million impressions of national media coverage-a record high -in daily and community news papers including the Globe and Mail, Toronto Star - National Post and broadcast media.
Pizza Hut, KFC, Taco Bell
Employee Communications
Bringing two cultures and companies together helps builds new spirit of entrepreneurialism.Description: Strategic events and news letters were created to help build ‘national ‘spirit of enterprise€™ in this newly merged company of 16,000.
Project: When a new company in Canada was created that brought together some of the most high profile brands in the quick service industry- it also brought together 16,000 employees from two companies with very different corporate cultures. MJW Communications was asked to help convey the new spirit and culture of the company to a unified workforce. Employee newsletters, town hall meetings, sales award ceremonies, fundraising, and special events –were strategically created and designed to ensure employees were aligned with the new company€™s corporate strategy of growth.
Results: A reinvigorated and more productive workforce enabled company to go public.
ROB TV- Report on Business Television
Marketing Communications
Audience ratings increased by 2%
Description: Define and create ROBTV marketing and communications plan –to boost ratings and advertiser interest.
Project: ROB TV, a specialty TV channel devoted to reporting Canadian business news and events, was celebrating its 5th anniversary. MJW Communications was asked to review its marketing strategy and develop a marketing communications plan to boost ratings and increase market share.
A comprehensive marketing and communications plan, based on practical tactics to strengthen existing market relationships combined with an outdoor billboard campaign and radio spots helped boost audience and advertiser interest. A 5th anniversary bash held at the TSX Exchange for Bay ‘Streeters€™ and sponsors, underscored the success and growth of ROB TV from a fledgling specialty channel into a permanent and successful fixture in the television and business community.
Results: Audience ratings increased by 2%.
Description: Strategic events and news letters were created to help build ‘national ‘spirit of enterprise€™ in this newly merged company of 16,000.
Project: When a new company in Canada was created that brought together some of the most high profile brands in the quick service industry- it also brought together 16,000 employees from two companies with very different corporate cultures. MJW Communications was asked to help convey the new spirit and culture of the company to a unified workforce. Employee newsletters, town hall meetings, sales award ceremonies, fundraising, and special events –were strategically created and designed to ensure employees were aligned with the new company€™s corporate strategy of growth.
Results: A reinvigorated and more productive workforce enabled company to go public.
STAPLES Business Depot, Canada
Celebrity helps build new brand
Description: STAPLES opened new concept print and copy centres in Montreal. Quebec singer and broadcaster Mitsou adds celebrity power.
Project: MJW Communications was asked to develop a Grand Opening event for DOSSIER stores, in downtown Montréal, and create media awareness. Quebec celebrity Mitsou became the face of Dossier in an outdoor marketing campaign and host of a grand opening media and VIP event.
Results: Dossier received coverage in local and trade media.
Testimonial: 'Marjorie€™s professionalism and knowledge is a tremendous help to the PR departmentÂ…. She developed solid story angles and obtained TV and newspaper coverage setting us apart from our competitors resulting in over 12 million impressions over a two month period, a record high. She makes us all look good.'
PR Manager, a major North American Retailer
'We have had great success in boosting our presence among our audience and advertising clients, both measurable outcomes to which Ms. Wallens contributed greatly. Her industry experience, creative ideas and practical approach to problem-solving are valued assets and just as importantÂ…she understands her role as a consultant and how to manage her client relationships to everyone€™s satisfaction.'
General Manager, a national specialty television channel
‘Marjorie€™s contribution has gone well beyond expectations, and we are now frequently sought out for comment and expert opinion by the general and trade media. She has been a true strategic partner to our Association providing invaluable input to our strategic planning process, and all communications and marketing strategies.€™
Elaine Sigurdson, President, ACP International, Toronto Chapter
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