British Columbia – Vancouver – Vancouver
Corporation
www.halemarketing.com
British Columbia
Vancouver
Vancouver
Corporation
active
We are passionate about launching products, and we know that
success is no accident.
Hale! Marketing Communications was created to deliver marketing
expertise to companies launching new products and services in
the high-tech sector. Our clients range from start-ups to global
corporations.
Our approach is based on a combination of knowledge, experience,
and creativity that we have captured into a series of processes
and techniques for developing winning marketing programs.
We believe that an intimate understanding of target customers
and proper planning is necessary to ensure success. That€™s why
we always start with an in-depth examination of target customers.
We believe in teamwork. Teams generate powerful ideas when
focused on success.
Just as speed to market is essential when developing a new
product, marketing speed is also crucial. Our knowledge and
experience contribute to speed, and the contacts we€™ve developed
ensure that we can bring resources on line as required to meet
your objectives.
Hale! Marketing Communications creates successful product
launches. We invite you to contact us.
Country of Ownership: Canada
Year Established: 1998
Exporting: Yes
Primary Industry (NAICS): 541619 - Other Management Consulting Services
Alternate Industries (NAICS): 541810 - Advertising Agencies
Primary Business Activity: Services
Services:
Marketing communications, Marcom, Strategic planning, Strategic marketing, Corporate identity, Corporate branding, Product launches, Branding programs, High-tech marketing, Technology marketing, Promotions, Marketing plans, Integrated marketing communications, Internet marketing, Advertising, Pr, Website, Branding, Design, Product marketing, Marketing programs, Product launch, Positioning, Lead generation, Pre-launch
Sector:
Unique Applications: Process
Incisive marketing tactics can only be created
with an in-depth understanding of a client€™s
business objectives, target customers, and the
customer€™s purchase cycle.
1. Hale! uses a proven, collaborative, scalable
process to extract key data about a client€™s
target customers and competitors. We call this
the 7P process.
2. We derive and determine unique positioning.
3. We create and select the most appropriate
tactics to reach client objectives, and build a
cohesive marketing communications plan that
include schedules, detailed costs, resource
requirements, and detailed creative strategies.
4. At the implementation stage we drive and
direct creative teams to deliver the concepts
created during planning. As skilled project
managers we help facilitate and accelerate the
program, ensuring maximum possibility of success.
5. But communication doesn€™t end with customer
acquisition. We also create programs to build
brand equity and keep customers - communicating
with them effectively throughout the complete
lifecycle.
Please contact us for a more detailed
description
of the processes we use to build and execute
marketing programs.
Key / Major Clients: 1. Crystal Decisions
2. Agilent Technologies
3. Jaalam Technologies
4. Hewlett-Packard Company
5. Convedia Corporation
6. Pixelmetrix Corporation
Success Stories: 1. Pixelmetrix Corporation
Background: Pixelmetrix Corporation is a
Singapore startup in the digital video
broadcasting industry. Hale! Marketing
Communications launched their first product, the
DVStation, in North America and in Europe. We
handled all aspects of the launch and became
their satellite marketing communications
department.
Results: 4 times more hot leads than expected at
the first show. Recognized in the industry
within
6 months. Received two industry awards by the
ninth month.
2. Agilent Technologies
Background: Agilent Technologies is a global
electronic equipment provider. For their
RouterTester product Hale! created: positioning message
product identity logo and image
the first brochure
sales manual
CD cover
technology poster
presentation templates.
Results: Product exceeded sales objectives in
the
first quarter.
3. Hewlett-Packard Company
Background: At the time this program began ATM
(asynchronous transfer mode) was an emerging
technology. Hewlett-Packard created the
Broadband
Series Test System to enter this market. Pauline
was responsible for the world-wide launch
campaign and a 6 year marketing program covering
all aspects from fiscal marketing communications
planning to tactical implementation.
Program tactics included website development,
brochures, data sheets, worldwide seminars,
supporting collateral, trade shows, newsletters,
and direct mail.
Results: The BSTS product gained 90% market share by year
2.
The BSTS product became the de-facto industry
standard.
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