Quebec – Montreal – Mount Royal
Corporation
www.madscience.org
Quebec
Montreal
Mount Royal
Corporation
active
Operating name: The Mad Science Group
Mad Science operations revolve around developing our €œcore
business€? of bringing exciting hands-on science to children
(described further below) but also includes multitude of sales,
marketing and business development functions that enable us to
maintain a strategic, forward thinking organization on a path of
market dominance.
OUR CORE AREAS OF BUSINESS ACTIVITY
Franchise Sales: Through focused marketing activities, our
staffs field inquiries from throughout North America and around
the world. Our Sales Team screens candidates, provide
information and personally meet with Domestic and Master
Franchise prospects. Domestic franchisees are usually energetic
and entrepreneurial university graduates who focus on bringing
Mad Science activities to local children. International Master
Franchisees tend to be more sophisticated business people, have
extensive contacts throughout their country and who have devised
a plan to ensure Mad Science fits into their country€™s local
culture and business environment.
Franchise Support: Once new franchisees are brought in, it is
the responsibility of our Support Team to welcome, train and
support them. This includes daily communication through phone,
fax and e-mail as well as conducting both regional and national
conferences. This department also conducts R - D activities to
create and implement new and exciting activities for children
that are in line with our philosophy and business strategy.
Business Development: Focusing on devising long term strategies
for aggressive growth. These activities include creating
strategic alliances, negotiating corporate sponsorships,
managing the Children€™s Science Enrichment Foundation and
developing contacts in the areas of TV, multimedia, CD-ROM and
the Internet.
Mad Science Productions: Mad Science Productions specialize in
large-scale science spectaculars. These science extravaganzas
feature a multi-sensory experience of sound, lighting, laser
effects, pyrotechnics, and interactive science for children and
parents. Mad Science Productions is also the recipient of a few
key industry honors including the prestigious €œBest New Product€?
award bestowed by IAAPA, The International Association of
Amusement Parks and Attractions.
OUR CORE BUSINESS
After-School Programs: Conducted after-school or during lunch
hour, children take part in 8 weekly 1-hour sessions during
which they create and take home their own model rockets, Mad
Science putty, periscopes and lots more.
Workshops: Organized as an in-school field trip, teachers bring
Mad Science into their classroom as a curriculum supplement in
which teachers and children discover together. Mad Science
provides all required materials, supplies and lesson plans.
Birthday Parties: These high-energy, exciting and interactive
presentations make a child most special occasion, unforgettable.
Highly trained and enthusiastic Mad Scientists bring all the
experiments directly into a home or party room to entertain and
enrich children with bubbling potions, vortex generators, slime
and spectacular chemical experiments.
Special Events: These spectacular and highly interactive science
shows are customized to meet client needs while enthralling
larger groups of children in school assemblies, summer camps,
theme days, scout groups, family entertainment centers, etc.
Country of Ownership: Canada
Year Established: 1993
Exporting: Yes
Primary Industry (NAICS): 611710 - Educational Support Services
Alternate Industries (NAICS): 339930 - Doll, Toy and Game Manufacturing
611690 - All Other Schools and Instruction
Primary Business Activity: Services
Total Sales ($CDN): $1,000,000 to $4,999,999
Export Sales ($CDN): $1,000,000 to $4,999,999
Number of Employees: 30
Services:
Scientific interactive activities for children
Lachapelle Dominic
Shlien Ariel
Shlien Ron
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