Quebec – Montreal – Saint-Laurent
Corporation
www.ogc.ca
Quebec
Montreal
Saint-Laurent
Corporation
active
Operating name: Outdoor Gear Canada OGC
Outdoor Gear Canada
• Founded in Montreal in 1978 by David Bowman
• Head office and main warehouse in Ville Saint-Laurent (Quebec)
• Warehouse in Vancouver serving BC and Alberta
• Employees in Canada
o Montreal: 85
o Vancouver: 10
o Sales reps: 18
• Exclusive Canadian distributor of brand-name bicycle parts and accessories: • Bell bike helmets
• Blackburn, trainers, pumps and accessories
• BMC Bikes
• Pedro€™s, lubricants, bike care products and tools
• Camelbak, hydration systems
• Co-Pilot, child seats
• Easton, cycling accessories
• Finish Line Bike care products
• Fox, suspension forks
• Giro, bike and snow helmets
• Giro, Ski Goggles
• GOODE Carbon Innovation, ski poles and skis
• Intense, Mountain bikes
• Kryptonite, bike and motorcycle locks
• Mavic, cycling shoes and clothing and Mavic, wheels and accessories
• Profile, parts and accessories
• Speedplay, pedals
• SportRack
• Stoeckli, The Swiss Ski
• Thule
• Vittoria and Geax, tires
• White Lightning
• Zardoz
• OGC supplies parts and accessories to a network of more than 750 retailers across
the country.
• Spring 2007 – $8 million investment to develop and build main warehouse and head
office in Ville Saint-Laurent, to meet the environmental standards of the Leadership
in Energy and Environmental Design (LEED).
Highlights: o 1994, 1995, 1997, 1998: Named Most Outstanding International Distributor
by Gary Fisher Bicycles
o 1997: Named MVP (Most Valuable International Partner) by Oakley Inc.
o 1998: Named Key Distributor Partner by Kryptonite Corp
o 1999: Named International Distributor of the Year by Profile Design
o 2007: Named Best North American Distributor (Regional) by Bicycle Retailer
and Industry News trade magazine.
• Company history
o David Bowman€™s first order was for three Kryptonite locks, which he delivered
by bus to a dealer in Montreal۪s Notre-Dame-de-Gr̢ce neighbourhood. The
Kryptonite U lock had never before been seen in Quebec or anywhere else in
Canada. Thirty years later, OGC is one of the best-known distributors in the
industry, marketing more than 20 high-value brands, industry leaders that
have been loyal to Bowman for years. These include Kryptonite locks,
Blackburn accessories, Bell and Giro helmets, Mavic wheels and
accessories, Saris racks and Camelbak hydration systems.
o €œAnticipating the market and identifying innovative new products is key to our
strategy and positioning. It€™s sometimes a risky approach, because these
products may be unknown. Up to now, our team€™s instincts have served us
well. Fifteen years ago, we launched the first suspension bikes on the
Canadian market. Year after year, we€™ve tried to forge a reputation as leaders
and innovators,€? says Mr. Bowman, who also recalls discovering Oakley
eyewear products, unknown back then, at a trade show in New York more
than 20 years ago and introducing them to the Canadian market.
OPUS product line
• Outdoor Gear Canada launches its OPUS line of bicycles.
• History
o 2001 – Launch of first five road models
o 2003 – Launch of two hybrid models
o 2007 – Launch of twelve mountain bike models
• In six years, OPUS has grown from five to 37 models in three different categories.
• The OPUS team in Ville Saint-Laurent designs the frames and graphics, as well as
choosing the colours.
• OGC distributed Specialized bicycles for 12 years, Proflex/K2 bicycles for 10 years,
Gary Fisher bikes for 10 years, and the Greg Lemond brand for 7 years.
• The design and sales team has more than 100 years of combined experience in the
bicycle industry.
Country of Ownership: Canada
Year Established: 1978
Exporting: Yes
Primary Industry (NAICS): 414470 - Amusement and Sporting Goods Wholesaler-Distributors
Primary Business Activity: Trading House / Wholesaler / Agent and Distributor
Products:
Bicycles and bicycle accessories, Ski accessories
Bowman David
Cloutier Jean
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